Loop × David Donahue
Loop x David Donahue, turning order tracking into a $64K revenue stream
28x ROI from branded tracking pages
Leaving money on the table to generating $64K from a previously dead touchpoint
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Why it works
The case study earns its Breakthrough tag by leading with a revenue number (28x ROI, $64K) rather than a cost reduction, even though WISMO elimination is a genuine secondary efficiency win. The framing around the post-purchase window as untapped, high-intent traffic is concrete and repeatable, giving readers a mental model they can apply. Specific funnel metrics (76% open rate, 17% CTR, 1.16% conversion) let the reader follow the math rather than take the result on faith.
Steal this
Show the full conversion funnel from a single touchpoint (open rate to CTR to conversion to revenue per order) so the reader can reconstruct the ROI themselves rather than just accepting a headline number.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Loop's published work; we link to the source and lead with our analysis.