Loop × Under 5'10
Loop x Under 5'10, the brand that left, came back, and retained 34.7% of return revenue
34.7% revenue retention
Regret over switching to returning with confidence
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The case study earns its Turnaround tag because the before-state is a customer who actively left and experienced measurable deterioration before reversing course, which is a stronger narrative than a straight switch story. The named competitor (Redo) and the specific failure modes (international labels, opaque reporting, security concerns) give the before-state real texture. The three headline metrics are concrete and customer-specific, though the case study does not explain what revenue retention looked like before the switch, which limits how much weight the numbers can carry.
Steal this
Lead with the return story: a customer who left, tested a rival, and came back. It reframes the vendor's value proposition as proven rather than claimed, and the competitor comparison is built into the narrative without reading like a teardown.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Loop's published work; we link to the source and lead with our analysis.