Mailchimp × C3 Presents
Mailchimp x C3 Presents, one login for 30 festivals
40% estimated cost savings
Nervous about single-point failure to protected and unified
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Why it works
The case study earns its Efficiency tag through two concrete numbers: 40% cost savings and 10x lift in email signups from removing redundant accounts and platforms. The Resilience thread is strong enough to warrant a secondary tag because the compliance risk from a single shared short code was an explicit, named fear before the switch. The trust-and-partnership quotes add texture without inventing outcomes the data does not support.
Steal this
Lead with the specific operational pain (30 events, 30 separate accounts, one shared short code as a single point of failure) before introducing any solution. That concrete before-state makes the consolidation payoff land immediately.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Mailchimp's published work; we link to the source and lead with our analysis.