Mailchimp × Institute for Multi-Sensory Education (IMSE)

Mailchimp x IMSE, tripling click-through rates with segmentation

3x growth in click-through rates

Shouting into the void to genuine educator engagement

Breakthrough Efficiency Written narrativeChallenge-Solution-ResultsNonprofit

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Why it works

The story leads with numbers going up: open rates climbing to 42.8% and click-through rates tripling, which makes Breakthrough the right primary tag despite meaningful efficiency gains from list cleaning. The human anchor works well here: a former teacher with no marketing background achieves measurable results, which makes the platform's usability claim credible without the vendor having to state it directly. The mission framing around children's literacy gives the metrics emotional weight that pure SaaS case studies rarely achieve.

Steal this

Anchor the protagonist's credibility in their outsider status. Sarah having no formal marketing background makes every result more persuasive because it shifts credit toward the platform and the process rather than individual expertise.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Mailchimp's published work; we link to the source and lead with our analysis.

Vendor Mailchimp
Customer Institute for Multi-Sensory Education (IMSE)
Industry Nonprofit
Trigger Stagnant open rates and an inherited list full of bots with no marketing strategy in place
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page