Mailchimp × JungKwanJang
Mailchimp x JungKwanJang, from spam folder to $21K recovered in 53 days
$21,000+ recovered in 53 days
Stuck in spam to landing in inboxes
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Why it works
The story leads with a genuine reversal: campaigns were broken, AOV was falling, and the team could not even receive their own emails. Switching to a named but unnamed competitor makes the before-state visceral and the turnaround credible. The 43% AOV lift and $21K recovery figure give the piece two concrete anchors that reinforce the narrative without overpowering it.
Steal this
Use a personal, verifiable detail to prove deliverability failure: the marketer could not find his own company's campaigns in his own inbox. That single image makes the problem undeniable.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Mailchimp's published work; we link to the source and lead with our analysis.