Mailchimp × Vårdväskan
Mailchimp x Vårdväskan, 30x email ROI across four Nordic markets
30x revenue ROI on email marketing
Capacity-constrained small team to scalable multi-market engine
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Why it works
The headline number, 30x revenue ROI, leads the results section and anchors the story as a Breakthrough, though the efficiency angle (scaling four markets with one email marketer) runs close behind and earns a secondary tag. The competitive switch from a named Swedish provider is explicit and tied to a concrete pain point: the old platform could not handle 100,000 emails at once. The supporting metrics, a CTR 315% above industry benchmark and a 58.7% open rate on the welcome series, give the headline claim credibility without relying on a single unverified figure.
Steal this
Pair the headline ROI number with a specific benchmark comparison (315% above e-commerce CTR average) so readers can calibrate the claim against an external reference rather than taking it on faith.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Mailchimp's published work; we link to the source and lead with our analysis.