Mailchimp × Viani
Mailchimp x Viani, 75% cost cut by ditching HubSpot
75% reduction in license costs
Overpaying for unused complexity to lean, self-sufficient control
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The story leads cleanly with a number going down (license costs minus 75%), which makes Efficiency the clear primary type over Breakthrough. The competitive switch from a named incumbent (HubSpot) is explicit and central to the narrative, giving the piece a sharp before-and-after anchor. The case study is honest that the gains are largely qualitative beyond the cost metric, which keeps it credible.
Steal this
The 'too big, too expensive, too complicated' framing for the before-state: naming the specific incumbent and admitting most features went unused makes the switch feel rational rather than promotional.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Mailchimp's published work; we link to the source and lead with our analysis.