Maze × HqO
Maze x HqO: Triple the research coverage on the same small team
3x number of projects with user research
Assumption-heavy launches to insight-driven releases
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Why it works
The case study earns its efficiency tag by showing a concrete cost of the old process: designs shipped with known assumption gaps, sometimes requiring rework. The 3x project figure is a clean output metric that shows the same team doing more. The story also gestures at a secondary Breakthrough framing because tripling research coverage represents a ceiling being broken, but the headline leads with efficiency and time savings, so Efficiency wins on the tie-break.
Steal this
Name the hidden cost of inaction. HqO explicitly states that skipping research sometimes led to post-launch rework, which makes the ROI case without needing a precise dollar figure and gives the before-state real weight.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Maze's published work; we link to the source and lead with our analysis.