Maze × Itaú Unibanco
Maze x Itaú Unibanco, from dozens to 500 usability tests a year
500+ usability tests annually, up from dozens
Scaling ceiling to research engine
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Why it works
The story leads with a scale breakthrough: a volume of testing that was explicitly described as impossible before Maze arrived. The 'SUM factory' mechanism is specific enough that another research team could model it. This is a genuine coin-flip between Breakthrough and Efficiency because the 75% time-to-insight reduction is equally prominent, but the headline and the customer quotes both lead with scale, so Breakthrough wins the tie-break.
Steal this
The 'SUM factory' framing: naming a repeatable internal process and explaining the exact inputs (prototype, task description, audience parameters) and outputs (SUM score within days) makes the vendor's platform feel like infrastructure, not a tool, and gives the case study a concrete mechanism any reader can visualize adopting.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Maze's published work; we link to the source and lead with our analysis.