Melio × De Maison East
Melio x De Maison East, digitizing payments in an old-school wine industry
10x faster incoming payments
Paper-based frustration to seamless remote payments
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Why it works
The case study grounds the efficiency gains in specific numbers: 45 minutes saved daily, 10x faster incoming payments, and 60% customer adoption, which gives readers concrete anchors. The founding-during-a-pandemic framing provides a credible trigger and explains why remote payment capability was urgent rather than optional. The piece also carries a secondary New Capability angle because De Maison East had no digital payment infrastructure at all when it launched, though Efficiency leads because the headline metrics are all about time saved.
Steal this
Lead with a founding-moment trigger: launching a business during a crisis forces adoption of a tool from day one, which makes the before/after contrast crisp and removes any 'why didn't you switch sooner' objection.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Melio's published work; we link to the source and lead with our analysis.