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Merge × Banyan Infrastructure

Merge x Banyan Infrastructure, 35 integrations live in two weeks

21 CRM integrations and 14 accounting integrations launched within 2 weeks

Months of engineering backlog to weeks of launch

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Why it works

The story leads with a net-new capability: Banyan could not offer CRM and accounting integrations at scale before Merge, and now it can, with 35 integrations live in two weeks. The mechanism is specific enough to follow, covering unified API, bidirectional syncing, Remote Data for custom fields, and automated issue detection. The quote from Olivia Heitz carries real information rather than filler, which lifts the piece above typical vendor testimonials.

Steal this

Pair a capability launch metric (35 integrations in 2 weeks) with an ongoing-operations metric (weeks to days for issue resolution) so the story proves both adoption speed and sustained value.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Merge's published work; we link to the source and lead with our analysis.

  • Vendor Merge
  • Customer Banyan Infrastructure
  • Industry Fintech / Payments
  • Trigger Internal integration builds proved too slow and resource-intensive to scale
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page