Merge × BRM
Merge x BRM, integrations that close deals
20% increase in close rate
Integration burden to sales accelerant
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The story earns its Breakthrough tag because the headline metric is a number going up (20% close rate improvement), not just time saved. The efficiency angle (hundreds of engineering hours saved, one fewer FTE needed) is real and well-evidenced, but it plays second to the sales impact, which keeps the story sharper than a typical build-vs-buy efficiency piece. The competitive switch to Merge from Finch is named explicitly and explained with specific reasons, which adds credibility without feeling like a takedown.
Steal this
Anchor the story on a revenue-impact metric (close rate) rather than a cost-savings metric alone. Engineering hours saved is a supporting proof point, not the lead, which makes the case study relevant to buyers beyond the engineering team.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Merge's published work; we link to the source and lead with our analysis.