Mixpanel × Olio
Mixpanel x Olio, 50% subscription revenue lift from a long-ignored pricing assumption
50% increase in subscription revenue from pricing experiments
Data bottleneck to company-wide self-serve analytics
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The pricing experiment result is concrete and attributable: a specific number of price variants tested, a clear mechanism (conversion tracking across variants), and a named outcome. The story earns its Breakthrough tag because the headline number is a revenue figure going up, though the self-serve adoption angle is a genuine Efficiency story running alongside it. The quote from Ivar adds context rather than filler, explaining that the old price was a blocker, which makes the mechanism credible.
Steal this
The Lexicon documentation move: translating backend event names into plain language and attaching app screenshots so non-analysts can self-serve without training. This is a concrete, repeatable technique that any analytics rollout can copy.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Mixpanel's published work; we link to the source and lead with our analysis.