Mobly × Garrett Metal Detectors
Mobly x Garrett Metal Detectors, more leads captured at every repeat show
More contacts captured at every repeat show than the prior year; one event yielded more contacts than the past three years at that show combined
Leads lost in camera rolls to every contact followed up
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Why it works
The story earns its Breakthrough tag with a vivid before-state (contacts buried in a camera roll for two years, fewer than half receiving a second follow-up) and a concrete volume result (more contacts at one show than the prior three years combined). The culture detail about two reps competing to out-scan each other is specific and memorable, making the change feel real rather than theoretical. There is a genuine Efficiency thread underneath the Breakthrough framing, since the mechanism is eliminating manual entry and automating follow-up workflows.
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The gamification detail: showing a post-event leaderboard of top scanners sparked rep competition and changed floor behavior. That single operational move is replicable by any vendor selling to field or event teams.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Mobly's published work; we link to the source and lead with our analysis.