Mobly × MedTrainer
List prep time from ~5 hours to 20-30 minutes per list
Post-event chaos to reliable, scalable channel
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The before-state is concrete and credible: specific failure modes like scanner outages, multi-day delays, and hours of manual list scrubbing give the story texture most event-tech case studies lack. The 5-hours-to-20-minutes metric is specific and attributable, anchoring an otherwise narrative-heavy piece. The resilience angle (surviving badge printer failures and no-retrieval events) is handled as a secondary payoff rather than the headline, which is the right call.
Name every failure mode in the before-state. This story lists scanner outages, PDF format chaos, business cards, phone screenshots, and fuzzy notes separately, making the problem feel inevitable rather than avoidable, which makes the solution feel necessary rather than optional.
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