monday.com × Citizens Bank

monday.com x Citizens Bank, $50M in PPP loans in 10 days

The Race Fit-proofROI-proofWritten narrativeChallenge-Solution-ResultsFintech / Payments

Members read free

Unlock the full breakdown

Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.

Free. No spam. Unsubscribe anytime.

Full screenshot of monday.com x Citizens Bank, $50M in PPP loans in 10 days

Why it works

A hard external deadline (the SBA's 10-day closing window after loan approval) drives every decision in the story, and the stakes are visceral: small businesses that would close without the money. The case study also does Fit-proof work by showing a regulated community bank, not a tech company, deploying the platform over a single weekend with no friction. The Race archetype is clean because removing the COVID deadline collapses the entire narrative.

Steal this

Anchor the timeline to an external regulatory deadline rather than an internal goal. The 10-day SBA window makes the speed metric feel non-negotiable and removes any skepticism about why urgency mattered.

View the original on monday.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are monday.com's published work; we link to the source and lead with our analysis.

Vendor monday.com
Customer Citizens Bank
Industry Fintech / Payments
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page