monday.com × M Booth
monday.com x M Booth, 49% more deliverables from the same team
49% increase in deliverables
Secretaries doing manual work to project managers exercising expertise
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Why it works
The story leads with concrete operational savings (80% cut in task assignment time, 16K monthly admin actions automated) before revealing the output gain, making the efficiency case feel earned rather than claimed. The quote about feeling like secretaries versus project managers gives the numbers a human anchor. This is a mild coin-flip between Efficiency and Breakthrough: the headline metric is an output going up, but the dominant narrative is about removing waste, so Efficiency takes primary.
Steal this
The 'feel like secretaries' quote reframes a mundane workflow complaint as a talent and dignity issue, which is far more persuasive to decision-makers than citing hours saved.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are monday.com's published work; we link to the source and lead with our analysis.