monday.com × Ray White Group
monday.com x Ray White Group, 22x ROI from replacing fragmented tools across 1,000 offices
22x ROI
Chasing problems to seeing them coming
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Why it works
The piece earns credibility by naming the specific tools replaced (Trello, Asana, spreadsheets) and grounding the ROI claim in a concrete hours-saved figure. The bottom-up adoption angle is a smart differentiator: the story credits user curiosity rather than a mandated rollout, which makes the 90% adoption figure feel earned. Efficiency is the clear primary type because the headline leads with cost and time reduction, though the OKR and Curiosity Hub sections add a genuine Clarity thread worth tagging as secondary.
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The bottom-up adoption framing: showing that teams chose the tool voluntarily makes adoption metrics far more persuasive than any top-down rollout story would.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are monday.com's published work; we link to the source and lead with our analysis.