Narvar × DSW (Designer Shoe Warehouse)
Narvar x DSW, Tracking pages that drive shoppers back to buy again
8% CTR from tracking page back to DSW site
Disconnected post-purchase experience to seamless, proactive customer communication
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Why it works
The story leads with two concrete CTR and opt-in numbers that give readers a quick benchmark, which is more than most post-purchase case studies offer. The Facebook Messenger chatbot detail adds a specific mechanism that a reader could replicate. The quote about pushing Narvar ahead of the broader redesign to capture a quick holiday win is the most useful narrative beat, showing a real implementation decision rather than generic praise.
Steal this
The 'quick win before peak season' framing: position your product as the piece a customer can ship immediately while a larger project is still in progress. It makes adoption feel low-risk and time-sensitive at once.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Narvar's published work; we link to the source and lead with our analysis.