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New Relic × BASF Agricultural Solutions

New Relic x BASF Agricultural Solutions, from manual reporting to real-time portfolio visibility

Fragmented guesswork to real-time portfolio visibility

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Why it works

The story leads squarely with the before-state of not knowing: teams could not see across their portfolio without manually compiling reports, so the core win is sight rather than growth or savings. The GAME Board mechanism is explained in enough structural detail to be credible, covering workloads, GraphQL API calls, Terraform automation, and RAG status logic. No hard outcome numbers appear, which limits the story's punch, but the mechanism section is unusually thorough for a narrative piece.

Steal this

The physical office screen detail ('As the Head of IT enters the office, he sees traffic light colours') grounds an abstract observability story in a concrete human moment that readers instantly picture.

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  • Vendor New Relic
  • Customer BASF Agricultural Solutions
  • Industry Industrial / Manufacturing
  • Trigger Leadership demanded a holistic view of technical health across a complex multi-product portfolio
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page