Okta × Albertsons
Okta x Albertsons, one identity across 20+ grocery banners
20+ banners unified under one customer identity
Fragmented identities across banners to a single unified customer record
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Why it works
The story earns New Capability because Albertsons genuinely could not do cross-banner identity before: shoppers had separate accounts at Safeway and Jewel-Osco with no way to merge preferences or loyalty data. The just-in-time migration detail is concrete and credible, showing how they solved the hardest technical problem rather than glossing over it. The piece also has a clear Efficiency thread in reduced cost of ownership and eliminated duplicate maintenance, but the headline capability of a single unified customer record across acquisitions is the lead.
Steal this
The just-in-time migration technique, running code on both legacy and new systems simultaneously and migrating customers as they sign in, is a specific mechanism worth naming in any case study about complex data migrations.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Okta's published work; we link to the source and lead with our analysis.