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Olo × Family Express

Olo x Family Express, 164% digital revenue growth for a convenience store chain

164% increase in digital revenue

Friction and manual delays to frictionless digital growth

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Why it works

The three headline metrics (164% revenue, 103% orders, 45.3% basket size) all point upward, making Breakthrough the clear primary tag. The before-state is concrete: weeks-long menu changes, no API, a bare-bones dashboard, and a poor white-label guest experience. The story then maps each pain point to a specific Olo capability, giving the structure real backbone.

Steal this

The numbered results section pairs each capability (menu management, order management, guest data) with its operational payoff rather than listing features alone, making the mechanism clear without requiring a long narrative.

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  • Vendor Olo
  • Customer Family Express
  • Industry Ecommerce / Retail
  • Trigger Legacy ordering system created weeks-long menu change delays and poor guest experience
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page