Olo × First Watch
Olo x First Watch, automated emails drive $2.7M in 90-day spend
$2.7M spent by 48K email recipients within 90 days of automation
Sales momentum uncertainty to measurable, repeatable guest re-engagement
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Why it works
The case study anchors on multiple concrete outcome numbers tied directly to a single campaign, which makes the ROI claim credible rather than vague. The three-step mechanism (unify data, analyze frequency, automate send at day 14) is specific enough that a reader could replicate the approach. The quote from the SVP adds context about the timing logic rather than just expressing enthusiasm.
Steal this
Reporting email-driven spend both online and in-person closes the attribution gap and makes ROI undeniable. Showing that Olo could track in-person spend by email recipients, not just online conversions, is the structural move worth copying.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Olo's published work; we link to the source and lead with our analysis.