Olo × Thompson Restaurants
Olo x Thompson Restaurants, unified loyalty drives 90% digital revenue growth
90% increase in digital revenue per location QoQ after Engage rollout
Batch-and-blast guesswork to always-on, data-driven revenue engine
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Why it works
The case study earns its headline by anchoring every section to specific, attributable numbers rather than vague claims, and the before-state of fragmented tools and batch-and-blast emails is concrete enough to make the contrast credible. The mechanism is well explained: consolidating guest data into Olo Engage enabled segmentation, nearly 200 automated journeys, and a cross-brand loyalty launch that was impossible with the prior stack. The customer quote adds operational color beyond excitement, describing how marketing, ops, and IT now share one guest picture.
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The 'cross-pollination' strategy framing, introducing guests of one brand to sister restaurants through automated journeys, is a specific, named tactic that makes the multi-brand use case tangible and gives readers a concrete play to adapt.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Olo's published work; we link to the source and lead with our analysis.