Olo × Viva Chicken
Olo x Viva Chicken: Unlocking non-loyalty guest data at the point of sale
150,000+ in-store guest interactions captured in 3 months
Guessing at guest behavior to seeing who guests are and what they order
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Why it works
The story earns New Capability because the core before-state was a genuine inability: non-loyalty in-store guests were invisible, not merely hard to see. The quote from Mary Bonheimer carries real information and names the missed opportunity plainly. There is a mild coin-flip with Efficiency on the checkout improvement angle, but the narrative leads with the data-capture capability throughout.
Steal this
Anchor the before-state to a structural gap the old system created by design (loyalty-only visibility), which makes the new capability feel unavoidable rather than optional.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Olo's published work; we link to the source and lead with our analysis.