Olo × Zoup! Eatery
Olo x Zoup! Eatery, digital sales 5% to 25%
Digital sales grew from 5% to 25% of total sales
Stalled digital baseline to soaring delivery revenue
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Why it works
The story leads with a clean before-and-after number: digital sales quintupled from a 5% baseline, which anchors the Breakthrough tag clearly. The iterative rollout detail (Ordering first, then Dispatch, then Rails) gives the mechanism enough shape for readers to picture the approach. The quote from the COO carries a real claim about improved guest experience and increased sales, but it reads more as endorsement than specific evidence.
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The staged rollout framing: showing that the customer implemented in phases and measured each one makes the result feel earned and replicable, not a one-time lift.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Olo's published work; we link to the source and lead with our analysis.