OutSail × First Manhattan
OutSail x First Manhattan: 40% cost cut after three failed payroll vendors
40% savings on annual payroll software fees
Vendor fatigue and endless searching to confident, purpose-built fit
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Why it works
The story earns credibility by showing a real pattern of failure across three previous vendors before OutSail appears, which gives the solution context rather than just contrast. The two headline metrics (40% fee reduction and 30% time saved) are specific and attributable. The piece is a coin-flip between Efficiency and Clarity since the core service OutSail sells is visibility into a confusing vendor market, but the headline leads with a cost number going down, so Efficiency wins.
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Lead with the count of failed prior attempts before introducing the vendor. Three named failures before the solution makes the eventual win feel earned and validates the customer's credibility as a careful buyer.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are OutSail's published work; we link to the source and lead with our analysis.