Plaid × Capitalise
Plaid x Capitalise, 180% more pre-approval offers for UK SMEs
+180% increase in pre-approval offers
Friction-laden applications to instant pre-approved offers
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Why it works
The story leads with a strong upward headline number (180% more pre-approval offers), which tips the tie-break toward Breakthrough over Efficiency, even though reduced friction and manual steps are equally central. The piece grounds the problem in a credible market stat (one in six SMEs rejected, 19% citing application length) before showing measurable outcome lifts, giving the results context and weight. The customer quote about wasted time lands early and sets up the solution cleanly.
Steal this
Open the problem with an industry-wide rejection statistic before naming the customer, so readers feel the scale of the pain before the product is mentioned.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Plaid's published work; we link to the source and lead with our analysis.