Plaid × Chime
Plaid x Chime, 300% boost in account funding
3.2x more likely to fund accounts when connecting via Plaid
Friction at onboarding to seamless account funding
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Why it works
The case study leads with three stacked multipliers that each reinforce the same conclusion: connecting via Plaid makes Chime members more valuable across funding, spend, and retention. The 5x spend figure is the sleeper stat because it ties directly to Chime's interchange revenue model, making the ROI case concrete without Plaid having to claim it directly. The piece earns its Breakthrough tag because the headline and opening frame numbers going up, even though efficiency gains in onboarding are also present.
Steal this
Stack metrics that each measure the same cohort at a different stage of the customer lifecycle, funding, spend, and 12-month retention, so the reader sees compounding value rather than a single point-in-time win.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Plaid's published work; we link to the source and lead with our analysis.