Pocus × Canva
Pocus x Canva: 10 hours saved per rep per week on prospecting
10+ hours saved per rep each week
Data scientists to field sellers
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Why it works
The case study earns credibility by naming a concrete before-state: reps spent up to two hours building a single account list and had to act as data scientists. The headline metric is specific and attributable to this customer. The story also gestures toward a secondary Breakthrough angle (pipeline from existing users, move upmarket) but the framing leads with time saved, keeping Efficiency as the clear primary.
Steal this
The '30 seconds vs. 2 hours' contrast between old and new workflow is a simple, visceral before/after that any efficiency story should replicate: anchor the before-state to a specific time cost, then show the new time cost rather than using vague language like 'dramatically faster'.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Pocus's published work; we link to the source and lead with our analysis.