Rippling × Aalo Atomics
Rippling x Aalo Atomics, when the obvious travel tool made things worse
85% adoption
Broken incumbent to tool that actually gets used
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Why it works
The story's villain is AmexGBT, not uncontrolled travel spend in the abstract. The prior enterprise solution actively backfired, producing 5% adoption and prices higher than consumer alternatives, so the case is built around why Rippling specifically solved what an established brand could not. The 85% adoption stat reinforces that point for small, fast-moving companies evaluating whether the switch would actually take hold.
Steal this
Naming the failed incumbent and quantifying its failure (5% adoption, 6x slower searches, prices higher than Google Flights) before introducing the new solution. It makes the switch feel inevitable rather than opportunistic.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Rippling's published work; we link to the source and lead with our analysis.