Rippling × ABW Appliances

Rippling x ABW Appliances, two vendors failed before this one stuck

The Misfit Vendor-proofFit-proofWritten narrativeChallenge-Solution-ResultsEcommerce / Retail

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Full screenshot of Rippling x ABW Appliances, two vendors failed before this one stuck

Why it works

The story is built around a sequence of vendor failures: ADP, then Paylocity, then Rippling. The villain is never the underlying HR problem but the inadequacy of the obvious options, which is a clean Misfit signal. The primary sales job is Vendor-proof because the whole arc argues that Rippling is the vendor that actually delivers what the others promised. There is a mild Bet undertone given ABW switched twice already, but the framing leads with vendor reliability, not risk taken.

Steal this

The two-vendor failure ladder. Showing that the customer already tried the category-standard alternatives before arriving here makes the vendor choice feel earned rather than arbitrary.

View the original on rippling.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are Rippling's published work; we link to the source and lead with our analysis.

Vendor Rippling
Customer ABW Appliances
Industry Ecommerce / Retail
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page