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Salesforce × Wiley

Salesforce × Wiley — 213% ROI replacing the old chatbot

213% ROI

Underperforming chatbot to measurably better resolution

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Why it works

Leads with a stacked metrics banner (213% ROI, $230K saved, 40% better resolution) explicitly benchmarked against the previous solution — the comparison IS the story. Hero video humanizes an AI-automation pitch.

Steal this

Benchmarking results against the incumbent ('40% higher than their previous chatbot') instead of against nothing — makes the number mean something.

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  • Vendor Salesforce
  • Customer Wiley
  • Industry Media / Publishing
  • Trigger Previous chatbot delivering inferior results
  • Format Written narrative
  • Structure Metrics-first
  • Medium Web page