Moz × Go Fish Digital
93% improvement in on-page primary keywords in positions 1-3 within 60 days
Scattered, delayed data to daily granular proof
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The case study grounds its claims in two concrete client scenarios with specific percentage results, making the ROI tangible rather than generic. The tag-based segmentation mechanism is explained clearly enough that a reader can picture replicating it. The story sits between Breakthrough and Clarity since the before-state was both blindness and underperformance, but the headline numbers going up tip it toward Breakthrough.
Use two named client mini-cases inside one agency case study to show the tool working across different problem types, doubling the proof without doubling the length.
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