Twilio × OhMD
Twilio x OhMD, AI voice that keeps the human touch in healthcare
55M projected interactions
SMS-only to AI voice at scale
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Why it works
OhMD was not in decline and had no clear bottleneck choking existing demand. The story documents a deliberate expansion from SMS into voice AI and unified data, and it earns credibility on two fronts at once: it shows that AI voice in healthcare actually works, and it reassures HIPAA-sensitive buyers that a small health-tech vendor can execute at scale. The projected 55M interaction figure anchors the forward ambition that a New Capability story requires.
Steal this
Anchor the AI capability story to a concrete, human-scale metric the buyer already cares about. Here it is the one-minute appointment flow, not an abstract accuracy score. That single benchmark makes the AI feel real and safe to a skeptical healthcare buyer.
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