Vercel × KIKO Milano
Vercel x KIKO Milano, killing the Black Friday war room
3 weeks of Black Friday infrastructure prep eliminated
Dreading peak traffic to forgetting infrastructure entirely
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Why it works
The case study leads with time and effort going down, specifically three weeks of prep work wiped out and build times cut by 75%, which makes Efficiency the clear primary type. The resilience angle is real and well-supported: the before-state included an explicit fear that everything could break during peak traffic. The piece earns its quotes because they describe a concrete emotional shift rather than generic praise.
Steal this
Anchoring the headline metric in eliminated prep weeks rather than a speed stat makes the business cost of the old process visceral and easy for a non-technical buyer to grasp.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Vercel's published work; we link to the source and lead with our analysis.