Vercel × Shotgun
Vercel x Shotgun, 200x traffic spikes without the panic
200x traffic spikes without service disruption
Traffic spike panic to calm confidence
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Why it works
Shotgun already had demand, proven by ticket-drop traffic spikes, but a single constraint, manual scaling on Heroku, was choking it. Removing that constraint released what was already there, and the 200x traffic spike figure makes the bottleneck concrete without needing a before/after revenue metric. The migration framing carries a secondary note of resilience, but the story leads on unblocking, not on surviving a risky switch.
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The concrete spike magnitude (200x in a few minutes) anchors the bottleneck immediately and makes the stakes legible to any engineering or product reader without requiring revenue data.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Vercel's published work; we link to the source and lead with our analysis.