Webflow × SmugMug
Webflow x SmugMug, 52% conversion lift after platform switch
52% increase in conversions
Bottlenecked and slow to agile and autonomous
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Why it works
The story leads with a strong upward conversion number, which tips the primary tag to Breakthrough over Efficiency even though the efficiency gains (faster edits, no developer dependency) are prominent throughout. The competitive switch from a self-hosted Contentful setup and a failed Unbounce trial gives the narrative a clear before-state and a credible reason to act. The internal sell story, showing stakeholders a live Webflow build rather than a pitch deck, is an unusually concrete detail that adds credibility.
Steal this
The 'show don't pitch' internal buy-in moment: the designer built three live pages to demonstrate Webflow's ease instead of writing a lengthy proposal, which is a replicable and persuasive pattern for any case study involving a platform migration.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Webflow's published work; we link to the source and lead with our analysis.