Webflow × SunWest Credit Union
Webflow x SunWest Credit Union, rebrand unlocks 164% traffic growth
164% increase in organic traffic
Locked out of their own site to full design and content control
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Why it works
The story earns its Breakthrough tag because every headline metric points upward: organic traffic, monthly users, and product page visits all grew substantially after the switch. The competitive switch from Fiserv as CMS is explicit and named, making that flag clean. There is a genuine secondary Efficiency thread because the small team regained autonomy and eliminated help-desk bottlenecks, but the piece leads with growth numbers so Breakthrough wins the primary slot.
Steal this
Name the specific technical dysfunction caused by the old platform (duplicate .aspx URLs killing SEO) before presenting results. Concrete before-state mechanics make the improvement feel earned rather than claimed.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Webflow's published work; we link to the source and lead with our analysis.