Wingify × Acuity Scheduling
Wingify x Acuity Scheduling, 268% more paid sign-ups from one A/B test
+268.14% paid sign-ups
Free-trial churn to paid conversion lift
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The story earns its headline number with a clear before-state, a specific mechanism, and a statistically rigorous result. The mechanism is reproducible: replace a free-for-life limited plan CTA with a time-limited full-feature trial and require credit card entry upfront. The secondary Clarity tag is warranted because a user survey first revealed why the original funnel was failing, but the dominant framing is the conversion lift.
Steal this
Track secondary goals alongside the primary goal in the same test. Acuity monitored Premium plan sign-ups even though they were not the target, surfacing a 77.78% secondary lift that adds credibility and shows commercial awareness beyond the single headline metric.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.