Wingify × Allinclusive.no
Wingify x Allinclusive.no, one copy change lifted conversions 52%
+52.3% conversion rate increase
Constrained by no-dev budget to outsized conversion lift
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Why it works
The funnel-stage breakdown is the standout move: showing how a single front-page change compounded at each step down to order confirmation makes the mechanism concrete and credible. The revenue-doubling detail, explained through the visitors-times-conversion-rate-times-average-price equation, adds analytical weight without needing extra data. The story is thin on customer voice but the numbers carry it.
Steal this
Show results at every funnel stage, not just the top-line lift. The step-by-step improvement table (search, hotel page, upsell, payment, confirmation) turns a single A/B result into a compelling compounding story.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.