Wingify × Bandwidth
Wingify x Bandwidth, 12% conversion lift from one page redesign
+12% visit-to-lead conversion rate
Low page engagement to measurable conversion lift
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Why it works
The case study earns its headline number by tying the 12% lift to a specific page, a specific test duration, and a specific sample size, which gives the result credibility. The mechanism is clear enough to replicate: use heatmaps to identify low engagement, form a hypothesis around above-the-fold content and social proof, then run a 60-day split test. The customer quote is generic praise rather than a reflection on the specific result, which limits its value.
Steal this
Pair qualitative tool data (heatmap, scrollmap) with a concrete hypothesis before designing the variation. This shows readers the diagnostic step that preceded the test, making the approach feel replicable rather than lucky.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.