Wingify × Betfair
Wingify x Betfair, Social Proof Wins the A/B Test
+7% CTR to Start Registration
Underutilized social proof to measurable conversion lift
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Why it works
The case study is anchored in a clear, testable hypothesis derived from Cialdini's persuasion principles, which gives the methodology a credible frame. The three-variation structure makes the test logic easy to follow and the Social Proof winner easy to understand. The 7% CTR lift is modest but the customer quote contextualises why it matters at funnel scale.
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Frame the test around a named external framework (here, Cialdini's principles) so the hypothesis feels principled rather than arbitrary, making the result more convincing and the methodology easier to replicate.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.