Wingify × Body Ecology
Wingify x Body Ecology, navigation redesign drives 56% revenue lift
56.43% increase in revenue per visitor
Friction at product discovery to intuitive guided browsing
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Why it works
The story is anchored by a single, specific, attributable metric with a dollar figure to back it up, which gives the result credibility. The mechanism is clearly explained: replacing a links-only dropdown with a full category page reduced selection friction and exposed product context to new visitors. The piece also honestly notes a drawback for repeat customers and flags follow-up work, which adds realism without undermining the result.
Steal this
Pair the headline percentage lift with a projected annual dollar figure derived from the test window. It makes an abstract conversion stat feel like a real business decision.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.