Wingify × Cocohanee
Wingify x Cocohanee, 40% more transactions from two simple UI fixes
+40% transactions in 3 months
Intuition-driven to data-driven
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Why it works
The case study earns its headline number by tracing it to two specific, described tests with their own sub-metrics, making the 40% figure credible rather than asserted. The before-state is concrete: no experimentation program existed, and the site was built on intuition. The customer quote carries real information, contrasting intuition with data and calling out the consultant relationship, so it does more than generic praise.
Steal this
Walk through two distinct tests individually with hypothesis, change, and result before rolling them up into the headline aggregate number. It makes the top-line metric feel earned rather than claimed.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.