Wingify × Dorado Fashion
Wingify x Dorado Fashion, 80% conversion lift from zero experimentation history
80% increase in overall eCommerce conversion rate in 3 months
No experimentation history to continuous CRO program
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Why it works
The case study earns its headline number by showing two concrete individual tests with their own metrics before rolling up to the 80% overall figure, giving the reader a credible path from mechanism to result. The before-state is specific: no experimentation program at all, high checkout drop-off, and a search icon that attracted clicks but not searches. There is a mild coin-flip between Breakthrough and New Capability because the customer had no prior CRO capability, but the framing leads with the conversion number going up, so Breakthrough wins.
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Show individual test results with their own percentages first, then aggregate them into one headline number. This structure makes the top-line figure feel earned rather than asserted.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.