Wingify × Express Watches
Wingify x Express Watches, trust widget lifts purchases 58%
+58.29% purchases
Visitor mistrust to purchase confidence
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The case study earns its headline number by grounding it in a clearly diagnosed problem: on-site surveys revealed exactly which anxieties were blocking purchases, making the hypothesis logical rather than arbitrary. The mechanism is specific enough to replicate: add a third-party authenticated review widget near the add-to-cart button, positioned with a direct tagline. The story is a mild coin-flip between Breakthrough and Clarity, but leads with the purchase lift number, so Breakthrough wins.
Steal this
Use an on-site survey to name the exact visitor fears, then frame the A/B test as a direct answer to those fears. It turns a vague 'trust problem' into a testable, specific hypothesis.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.