Wingify × Hush Blankets
Wingify x Hush Blankets, two A/B tests on track for $1M in added revenue
+23% revenue uplift, on track for $1M additional annual revenue
guesswork to data-backed confidence
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Why it works
The case study earns credibility by showing the diagnostic work before the tests: funnel drop-off rates, heatmap findings, and specific usability problems give each hypothesis a clear basis. Results are reported at multiple funnel stages (checkout visits, transactions, revenue), so the reader can trace the mechanism from change to outcome. The story leads with a revenue number going up, making Breakthrough the right primary tag, though the redesign rationale also carries an Efficiency undercurrent.
Steal this
Report results at every funnel stage, not just the final metric. Showing the uplift in checkout-page visits, then checkout completions, then revenue makes the causal chain visible and far more convincing than a single top-line number.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.