Wingify × Loft Resumes
Wingify x Loft Resumes, messaging clarity drives 64.8% purchase lift
+64.8% purchases
Confused visitors to converting customers
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Why it works
The case study earns its headline number by showing exactly what was broken first: visitors could not identify the service in a few seconds and confused it with a competitor category. The mechanism is unusually specific, listing each copy and layout change tied to a named framework (AIDA, 6-second study, voice-of-customer survey), which lets a reader replicate the approach. The story sits between Breakthrough and Clarity because the trigger was not knowing what customers thought, but the headline leads with a purchases number going up, so Breakthrough wins.
Steal this
Listing each individual page change and naming the reasoning behind it (AIDA model, 6-second study, survey-derived copy) turns a vague 'we redesigned the page' story into a replicable playbook readers can lift directly.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.