Wingify × Majestic Wine
Wingify x Majestic Wine, 201% more enquiry submissions from a page redesign
+201% enquiry form submissions
Guessing what to change to confident iterative wins
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Why it works
The case study earns its headline number with a specific statistical significance figure (99.99%) and a clear before-and-after mechanism: the team ran two sequential tests, isolating the page redesign first and then a single CTA distraction removal. The iterative structure is easy to follow and models a replicable process. The story is thin on customer voice and does not explain the before-state conversion rate, which limits how transferable the result feels.
Steal this
Split the test into two sequential experiments rather than one combined test, then report each lift separately. This makes the causal chain visible and gives you two publishable wins instead of one blended number.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.